Construir una user persona útil
No una ficha bonita: una guía para decidir.
Resultado esperado
Persona con jobs-to-be-done y objeciones reales.
Herramientas compatibles
ChatGPT, Claude, Any AI
Dificultad
Intermedio
Tiempo ahorrado estimado
2 h
Personaliza tu prompt
Rellena los campos para adaptarlo a tu situación.
Vista previa
Build a user persona in English for {{product}}.
Rough audience description: {{audience}}
What I already know from interviews or data:
"""
{{research}}
"""
Business goal this persona should help with: {{goal}}
Deliver:
1. Persona name + short bio (3 sentences, no fake photo needed)
2. Jobs to be done (functional, emotional, social)
3. Current alternatives they use and why they're not enough
4. Objections that would stop them from buying
5. Where they hang out (channels)
6. Vocabulary they actually use (5 phrases we should mirror)
7. One decision this persona helps us make this quarter
Flag every element I should validate with a real interview.El contenido del prompt está en inglés. Usa la variable de idioma para elegir el idioma de la respuesta de la IA.
Consejos de uso
- Do 5 interviews before locking the persona — data over vibes.
Errores a evitar
- Inventing details that feel nice but weren't in the research.